Social Media And Medical Journals: The Streetlight Effect

May 5, 2016 by 3 Comments

–Another study tests the wrong approach to social media in medical publishing    Here’s the main problem with a new study published in the Journal of the American Heart Association: they measured the wrong thing with the wrong method. In their new paper the researchers randomized new studies appearing in Circulation to receive social promotion…

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Intent To Tweet And A Failure Of Communication

November 24, 2014 by Leave a Comment

For more than 15 years I’ve been trying to figure out how physicians can get involved with social media without devolving into Beliebers. It’s not easy. I often joke that the job is a bit like being the social director on a cruise for people with Asperger’s. But here’s the twist: it’s easy to be the social director on a cruise for sorority sisters…

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New Trend? Free Tablet Computers For All Registrants At TCT Meeting

June 13, 2013 by Leave a Comment

Cardiologists and others who attend this year’s TCT meeting in San Francisco will receive a free tablet computer. TCT is the highly influential interventional cardiology meeting run by the Cardiovascular Research Foundation. This year it will take place in San Francisco from October 27 through November 1. Heavily promoted in emails and on the site’s webpage, TCT is promising that…

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Scientific Statement Examines Role Of Social Media In Fighting Childhood Obesity

December 3, 2012 by 1 Comment

Social media may become an important weapon in the battle against childhood obesity, according to a new American Heart Association scientific statement published in Circulation. However, the statement acknowledges that the evidence so far from published social-media intervention studies has been “mixed” and that social media is also associated with troublesome drawbacks. The statement delivers an overview of…

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You Know Nothing, Dr. Snow: Why Medicine Can’t Be More Like Facebook

May 18, 2012 by 3 Comments

Medicine can never be like Facebook, despite what Matt Herper argues over at Forbes. Perhaps he was just trolling for hits on a day when everyone is thinking about the Facebook IPO, but Herper proposed, with apparently seriousness, that medicine needs to model itself on the tech world in order to match the kind of…

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