A PR Pitch For The Worst Diet In The World

I get all sorts of PR pitches. Most of them are uninteresting or ridiculous and I just ignore them. Here is one that is so stupifyingly wrong that I can’t resist sharing it. It should win some sort of award for combining the most amount of fraudulent claims in a single pitch. I don’t see…

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Industry PR Efforts Influence Debate On Cholesterol Screening Guidelines For Children

Note: This post is accompanied by a separate guest post by James Stein. What role should industry play in discussions about guidelines, especially when the debate about those guidelines includes allegations that industry may have influenced the final product of the guidelines? Should a public relations agency that represents a company with a product that…

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