–Trial investigators have lost control of their trials’ messages. Editor’s Note: The following is a lightly edited version of a talk I presented (without slides!) at the CVCT workshop in Washington, DC earlier this week. The topic was the changing role of media in communicating the results of clinical trials. When it comes to the…
2012 In Review: Social Media In Cardiology
December 23, 2012 by 6 Comments
For a whole variety of reasons most cardiologists are not really comfortable diving into social media. For some reason they’re more comfortable remaining poolside, reading Braunwald or the latest mini JACC or Circulation than writing a blog or interacting with each other or their patients on Facebook or Twitter. Most cardiologists who do get their feet wet send out a few…
YouTube, NEJM, Whitney Houston, and Alpha Male Monkeys
February 23, 2012 by 3 Comments
Take a close look at this screenshot from YouTube (click to expand): Jim Ware, the legendary New England Journal of Medicine biostatistician: 8 views. Jerome Kassirer, Marcia Angell, and Arnold Relman, former NEJM editors: 36, 28, and 257 views. Whitney Elizabeth Houston Funeral Service: 994,920 views. (And how many more Whitney Houston videos do you think…
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